# AwareGTM

> AI-powered go-to-market consulting for post-traction B2B companies ($2M-$100M ARR). We build healthy, sustainable pipelines by combining operator experience with applied AI.

AwareGTM designs and implements AI-powered systems across sales, marketing, and customer success — including revenue workflows, messaging systems, channel engines, and revenue visibility.

## Pages

- [Home](https://tryaware.ai/): Overview of AwareGTM's approach, services, team, and technology.
- [Products](https://tryaware.ai/products): Portfolio of GTM products built by AwareGTM.
- [Kernel](https://tryaware.ai/products/kernel): Centralized AI context layer for GTM tools.
- [Custovery](https://tryaware.ai/products/custovery): Voice-of-customer intelligence from sales and customer call recordings.
- [RepReach](https://tryaware.ai/products/repreach): Channel rep prospecting at scale across email, LinkedIn, and phone.
- [Pricing](https://tryaware.ai/pricing): Engagement tiers and growth audit pricing.
- [Insights](https://tryaware.ai/insights): Operator-authored field guides on AI in GTM, sales calls, and revenue execution.
- [Book a Call](https://tryaware.ai/book): Schedule a GTM working session with the partners.

## Insights — AI in GTM (hub)

- [AI in Go-to-Market: The Canadian Operator's Playbook](https://tryaware.ai/insights/ai-go-to-market-canada): Pillar guide for Canadian B2B teams adding AI to their sales, marketing, and CS stack. Covers order of operations, PIPEDA, and where AI actually moves revenue.
- [How to Add AI to a B2B Sales Stack Without Breaking Your Pipeline](https://tryaware.ai/insights/ai-sales-stack-canada): Step-by-step for layering AI on a working sales motion without creating tool sprawl.
- [AI in Marketing for Canadian Mid-Market](https://tryaware.ai/insights/ai-marketing-canadian-midmarket): Where AI moves marketing revenue (content velocity, account personalization, attribution) and what to skip.

## Insights — Useful sales calls (hub, Custovery-aligned)

- [How to Make Sales Calls Useful: A Manager's Field Guide](https://tryaware.ai/insights/useful-sales-calls): Pillar guide on turning every sales call into pipeline-moving signal across coaching, marketing, and product.
- [How to Coach Sales Calls from Recordings Without Burning Manager Hours](https://tryaware.ai/insights/coach-sales-calls-from-recordings): The 90-minute weekly coaching cadence that scales.
- [Talk Ratio, Objections, Next Steps: The Sales Call Metrics That Predict Revenue](https://tryaware.ai/insights/sales-call-metrics-that-predict-revenue): The four call signals that correlate with closed-won.

## Insights — Evergreen

- [The Last Mile in Outbound AI Sequences](https://tryaware.ai/insights/human-in-the-loop): Building review workflows for AI-drafted outbound.
- [Creating Robust Automations](https://tryaware.ai/insights/robust-automations): What separates demo-grade from production-grade automations.
- [Context is Everything](https://tryaware.ai/insights/context-is-everything): Why AI tools without shared business context underperform.

## Product facts

### Custovery
- Category: Voice-of-customer intelligence platform.
- What it does: Turns sales and customer call recordings into structured, queryable insights — talk ratio, objections, next steps, sentiment, and the customer's actual language.
- Integrations: Gong, Fathom, Zoom, Microsoft Teams, and CRMs.
- Users: Sales, marketing, customer success, product, and leadership teams.
- Status: Coming soon — waitlist open at https://tryaware.ai/products/custovery.

### RepReach
- Category: Channel sales prospecting platform.
- What it does: Hyper-personalized outreach to partner reps across email, LinkedIn, and phone, run continuously.
- Key metrics: 10,000+ sequences, 250 contacts per CSR per week, 2.5× more reps reachable, 15+ days saved per cycle.
- Users: Channel Sales Reps, Partner Managers, and B2B revenue leaders running channel motions.
- Page: https://tryaware.ai/products/repreach.

### Kernel
- Category: AI context layer for GTM tools.
- What it does: Centralizes customer, account, and revenue context so AI workflows across sales, marketing, and CS share the same source of truth.
- Page: https://tryaware.ai/products/kernel.